Tammivaara Digital Marketing

AI-powered tools like Google Translate and ChatGPT have revolutionized the way we create and translate content.

They’re fast, accessible, and surprisingly accurate — but when it comes to publishing professional content in Finnish, they’re just not enough on their own. At least yet.

Here are my thoughts on why human proofreading still matters — especially in the age of AI.

Nuance and Tone

Even the most advanced AI can misunderstand tone, style, and cultural context. Especially with smaller languages like Finnish. A sentence might be grammatically correct, but still sound off or unclear to a native reader.

That’s where proofreading in Finnish by a real Finnish person is crucial. A human can pick up on awkward phrasing, too literal translations, and structural issues that AI just can’t catch.

Consistency 

AI-generated translations sometimes shift style or terminology midway through a document — especially in longer texts. A human AI translation reviewer makes sure your message stays consistent from start to finish. This massively improves both clarity and professionalism of your content.

SEO and Structure

Even if AI gets the words right, it doesn’t always understand how people read. Human proofreaders consider flow, keyword placement, and how your text performs online. This is especially true when you’re working with Finnish, where long compound words and flexible word order require that extra care.

If you want your AI-generated content to work you’ll need someone to shape it into a clear, engaging, and culturally fluent final version.

Trust and Clarity

Typos, strange word choices, and robotic phrasing can instantly undermine trust. Your readers notice when something feels “off” — and if your content feels unreliable, so does your brand. We Finns tend to be a bit suspicious by nature so you can lose a lot of customers due to this.

That’s why I offer finnish proofreading as part of my services. I have always been a bit of a language nerd. That combined with my passion for digital marketing and SEO makes me someone that wants to make sure your content is as clear, consistent, and purposeful as possible.

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Want to make your content sound like it was written by a human – in Finnish?

Contact me for native-level proofreading and AI translation review in Finnish!