Writing a blog post that actually ranks well on Google.fi (the Finnish Google) requires a bit more than just good grammar or a few keywords.

It’s about understanding how Finnish search behavior works, using the right structure, and optimizing content without sounding like a robot or Google translate.

This guide will show you how to create SEO-friendly blog posts that both Google and readers love — especially in the Finnish market.

Start with Finnish-Focused Keyword Research

If you want to rank on Google.fi, you need to know what Finnish users are searching for. Use tools like:

• Google Keyword Planner
• Ubersuggest
• Ahrefs Free Keyword Generator

Focus on long-tail keywords that match searcher intent.

Pro tip:

Check Google.fi autocomplete and “People also ask” (“ihmiset kysyvät myös”) suggestions in Finnish. This reveals actual local phrasing and questions.

2. Plan a Clear Blog Structure Before You Write

A well-structured blog post keeps readers engaged and helps Google understand your content.

Here’s a simple, proven content template to follow:

SEO Blog Post Template

H1: Use your exact focus keyword in the main title

Intro paragraph:

• Introduce the problem
• Mention the benefit of reading
• Include the focus keyword naturally

H2 #1: Explain the why

• Why this topic matters
• Who it’s relevant to

H2 #2: Step-by-step guide

• Use H3s for individual steps
• Include bullet points or numbered lists

H2 #3: Extra tips / mistakes to avoid

• Add useful SEO tips or common errors

H2 #4: Conclusion

• Summarize main takeaways
• Lead into CTA

CTA (Call to Action):

• Ask the reader to take action
• Link to your services, about, or contact page

3. Optimize On-Page Elements

These are often overlooked, but crucial:

• Meta title: under 60 characters, with your main keyword first
• Meta description: under 155 characters, summarizing the post clearly
• URL: short, lowercase, hyphen-separated (e.g. /blog-post-seo-finland)
• Image alt text: describe the image + include relevant keywords

Use your main keyword in:

• Title (H1)
• First paragraph
• One subheading (H2 or H3)
• At least one image alt text
• Meta title + description
• Naturally 2–4× in the body (avoid keyword stuffing)

4. Make It Easy to Read

Google rewards clear, readable content. In the Finnish market, users value clarity, modesty, and substance.

Tips:

• Keep paragraphs short (2–4 lines)
• Use plain language, even for complex topics
• Avoid jargon unless your audience expects it
• Add internal links to your other blog posts or service pages

5. Don’t Forget the Call to Action

Even educational content should have a clear next step.
Do you want the reader to:

• Contact you?
• Read a related blog post?
• Share the article?

Be clear, specific, and add a link.

Summary: Blog Post SEO Checklist for Google.f

✅ Do Finnish keyword research
✅ Use a clear title with the focus keyword
✅ Follow a logical content structure (H1 → H2 → H3)
✅ Optimize meta title, description, and alt texts
✅ Write in a clear, helpful tone
✅ Add internal links
✅ End with a strong CTA

Want help writing blog content that ranks in Finland?

As a native Finnish SEO freelancer, I help businesses create content that ranks on Google.fi and reads naturally to Finnish audiences.

👉 See my services or get in touch and let’s make your next blog post your best yet!