Tammivaara Digital Marketing

Is your website fast enough for users — and for Google?

With Google PageSpeed Insights, you can check your site’s performance in seconds and get clear suggestions to make it better. It’s free and easy to use — even if you’re not a developer.

In this post, I’ll show you how to run a PageSpeed test and understand what the results mean for your website and SEO.

What Is Google PageSpeed Insights?

Google PageSpeed Insights is a free tool that analyzes how fast your website loads and how well it works on both mobile and desktop devices.

It gives you:

• A score from 0 to 100
• A color rating (red = poor, orange = needs improvement, green = good)
• Tips on how to improve your speed and user experience

You don’t need to sign in or install anything — just paste your website’s URL and hit enter.

How to Use It (Step by Step)

1. Go to https://pagespeed.web.dev
2. Type or paste your website’s full address (e.g. https://yourwebsite.com)
3. Click “Analyze”
4. Wait a few seconds for your results

You’ll get two tabs:

• Mobile performance (shown first)
• Desktop performance

Both tabs show a score and suggestions to improve your site.

What Do the Scores Mean?

• 90–100 (green): Great performance
• 50–89 (orange): Needs some improvements
• 0–49 (red): Poor performance — fix as soon as possible

Google uses this information as part of its Core Web Vitals, which affect your SEO and rankings.

What Should You Look At?

Here are some of the most common things PageSpeed Insights will tell you:

“Serve images in next-gen formats”

→ Use WebP instead of JPEG or PNG.

“Eliminate render-blocking resources”

→ Minify your JavaScript and CSS files.

“Enable text compression”

→ Use GZIP or Brotli compression (your hosting provider may help with this)

“Reduce unused CSS or JavaScript”

→ Clean up old plugins and themes in WordPress

“Avoid large layout shifts”

→ This is part of Core Web Vitals — check your font loading, image sizes, and layout consistency

How Often Should You Test?

Run PageSpeed Insights after:

• Making design or layout changes
• Installing new plugins or features
• Adding large media (videos, images, sliders)

Regular testing helps you stay ahead of problems and keep your site SEO-ready.

Summary

Google PageSpeed Insights is a beginner-friendly tool that gives you powerful feedback about your website’s speed and performance.

With just one link, you can:

• Measure mobile and desktop loading speed
• Get real suggestions to fix slow pages
• Improve your site’s SEO and user experience

Need help understanding your results — or fixing them?

Check out my Finnish SEO services or contact me and let’s make your site faster and easier to use.